![]() ![]() The prize at the bottom of a box of cereal was usually a phial of laudanum, and if a dandy from that era were to lay eyes on the likes of Toucan Sam, he’d topple from his velocipede in a great, foppish heap.Īlthough none of the top media execs has said as much in so many words, this earnings season has made it clear that the ad market is heading for a world of hurt. Back then, radio was still in its infancy, and the only venues for advertising were outfield fences and the pamphlets that were distributed whenever the medicine show trundled into town. While there’s something to be said for the way Snap, Crackle and their buddy in the drum major’s shako helped steer Kellogg’s through a decade of catastrophe-today, the company has a $25.4 billion market cap and is about five times more valuable than the purveyor of Grape-Nuts-it’s also more than a little weird that the analogy everyone reaches for is nearly 100 years old. In support of this thesis, they’ll dust off the old chestnut about how Kellogg’s doubled its ad budget in the run-up to the Great Depression, and when the dust cleared, the Rice Krispies manufacturer had all but buried its far more risk-averse rival, Post. People with sleep disorders may be more susceptible, so call up your doc to parse out possible problems.When the economy starts getting hairy, one of the first things marketing types will tell you is that the only way for brands to power their way through a downturn is to crank up the advertising spend. See a doctor if: You experience exploding head syndrome. ![]() “What we think happens, and I think this is a good theory, is that that gets out of whack, and instead of shutting down, your auditory neurons fire all at once,” says Sharpless. It shuts down your motor neurons (involved in movement), visual neurons (involved in sight), and auditory neurons (involved in sound). “You have to go through a series of steps to shut down your body for sleep, and the brainstem is involved in that,” says Brian Sharpless, Ph.D., an assistant professor of psychology at Washington State University. So why does it happen? One theory is that something misfires in your brainstem as you fall asleep. (Check out 6 more Crazy Things That Happen While You Sleep.) Exploding head syndrome is disturbing and scary, but it’s harmless. People say the noises sound like violent explosions, electric currents, clapping, fireworks, lightning and more, according to a study review published in Sleep Medicine Reviews. This condition is known as exploding head syndrome. Some other possibilities: otosclerosis, a stiffening of the bones of the middle ear, or some loss of bone overlying a portion of the inner ear. “Anything that blocks sound from getting into your inner ear makes it easier for your inner ear to hear an otherwise imperceptible but normal sound,” says Dr. ![]() The cause is usually earwax blocking the ear canal. The good news: If a problem starts in your ear, it’s probably not serious. These conditions can increase your risk of a stroke.Īnother possible cause is elevated spinal fluid pressure, which could lead to serious complications including blindness, says Dr. Eisenman.įor instance, there can be bone loss near the veins, a bulge in a vein, or tangles of blood vessels that make your blood flow more loud or turbulent. “The most common causes of abnormal sound production arise from abnormalities in the very large veins that bring blood from the brain back down to the heart and which happen to pass right through the ear,” says Dr. If a blood flow problem is to blame, it could be serious. See a doctor if: You have this condition. Eisenman, M.D., associate professor in the department of otorhinolaryngology-head and neck surgery at the University of Maryland School of Medicine. Either your ears have heightened sensitivity to sounds, or something’s making your blood flow louder than usual, says David J. ![]()
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